Is USANA a Scam? Unbiased Review Tells All!

Welcome to my USANA MLM review!

If you are looking for information about the MLM program that USANA has to offer you have come to the right place. In this article we will answer the question is USANA health services a scam? We will also be reviewing USANA's history, products, compensation plan, and lawsuits.

Is USANA a scam? No. USANA is one of the fastest-growing MLM companies in the world today. The company creates its products with innovative technology that’s certified by different organizations. Although the products look promising, becoming successful as an Associate is a different topic. You’ll find out how much an Associate of USANA actually earns below.

Before we get started I would like to commend you on taking the time to do your due diligence so you don't get taken by all of the scams and rip-offs that are found everywhere on the internet.

That's how you find the legit way to make money online!

I would like you to know that I'm not in any way paid by or associated with USANA. This is an honest review for the purposes of providing you, the consumer the information necessary so that you can make an informed decision on whether or not USANA is for you!

By the time you finish this USANA review, you will have all the information you need to make an informed decision if USANA Health Services is for you.

So if you're ready let's get started!

Usana Health Services Review Summary

Bottle of Usana foaming hand wash with the words USANA MLM REVIEW written in blueProduct Name: USANA Health Services

FounderDr. Myron Wentz

Product Type: Health and Wellness; Multi-level Marketing

PriceUSANA has some of the most well-known products in the market today with its products focused on health and wellness. The price range of their items would range from $20 to a staggering $250 and it would differ where you are in the world. To become a distributor, or what they call an Associate, you would need to pay a one-time fee worth $29.95.

Best For: People who are health conscious.

Rating: 75/100

Recommended: As a consumer, yes. As an associate, depending on your personal and interpersonal skills.

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History of USANA – Founder and Awards

USANA Health Services was founded in 1992 by Dr. Myron Wentz. It’s a multi-level marketing company that focuses on health and wellness products.

Unlike other MLM companies that are focused on recruitment, USANA works hard on making sure that their products can deliver efficiently. And true to their word, the company has been awarded multiple times by different entities for their work throughout the industry.

Dr. Myron Wentz

Known for his work in his field, Dr. Myron Wentz has been awarded his outstanding work in Uganda and Cambodia as a philanthropist and humanitarian. 

In 2007, he was chosen to be awarded the Albert Einstein Award for his outstanding achievements in the field of life science.

Dr. Myron Wentz Usana Founder.


Awards and Recognition

Unlike other MLM companies that buy patented products, USANA is passionate about Wentz’s scientifically-based products. This mission surrounding their business operation is what made USANA the product to buy. 

I’m not going to list down all the awards that USANA has won since it started operating. (The list would be too long.) But what I’m going to show you are the awards and recognition that USANA has won in 2019.

USANA has won 60 Best of State Awards since it was created in Utah in 2003 to recognize outstanding businesses, individuals, and organizations. In 2019, USANA was able to get the following awards:

  • Rev3 Energy won the Best Beverage Award for the 11th consecutive year 
  • USANA Nutritional supplement line won the Best Health/Nutrition Product for the 15th time
  • USANA’s new Celavive skincare system won its second-ever Best of State Award in the Personal Care Products category
  • USANA CellSentials won the Best Dietary Supplement for the third consecutive time

Outside Utah, USANA was also able to steal the spotlight. Here are some of the most notable awards the company has received:

  • In 2019, USANA was able to rank up to No. 18 from No. 23 last 2018 on the list of highest-earning direct selling companies in the world
  • DSN Global 100 – USANA was awarded as the Health Supplement Company of the Year (2nd consecutive year)
  • ABA Stevie Awards
    • Company of the Year – USANA – Gold
    • Excellence in Corporate Innovation – Kevin Guest – Gold
    • New Products – USANA Celavive Sheet Mask – Silver
  • AP Stevie Awards
    • Innovation in Management – Kevin Guest – Silver
    • Excellence in Corporate Innovation – USANA – Bronze
    • Innovation in Product Design & Development – USANA Celavive Sheet Mask – Bronze

Cory Haasnoot


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USANA Products

USANA is a renowned company because of its superb world-class products

I’m not going to discuss all the products that they have (they have a lot). I’m going to summarize the three categories that the company offers and the most popular ones.

Food and Energy Products

Usana food


A lot of athletes use USANA for their dietary and energy boosting needs. Some of the products you’ll find in this category are the following:

  • USANA MySmart Soy Protein Shake Base – this cost $39.55 for 14 servings
  • USANA MySmart Whey Protein Shake Base – this cost $39.55 for 14 servings
  • Nutrimeal – this cost $76.95 for 28 packs. This product is used as a meal replacement for people who want to lose weight

Nutritional Supplements

The most awarded product line is the USANA Essentials which has been tested to give your body the antioxidants, vitamins, and minerals it needs. The USANA Essentials are divided into three products:

  • Vita-Antioxidant – this has antioxidants and vitamins. It helps activate your cell’s natural ability to renew and protect your body.
  • Core Minerals – this contains essential minerals that nourish your body cells.
  • Body Rox – this is for kids which provides them the necessary vitamins and minerals.

Other nutritional supplements you’ll find in USANA are the following:

  • Procosa – target joints for protection; $37.35 for 84 tablets
  • MagneCal D – helps protect your bones; $24.15 for 112 tablets
  • BiOmega – pure fish oil supplement that provides Omega-3 fatty acids and vitamin D; $26.35 for 56 capsules
  • Hepasil DTX – targets liver-support and detox; $40.65 for 84 tablets
  • USANA Probiotic – helps support immunity and digestive function; $30.75 for 14 packets


Usana skincare products.


The newest product line of USANA is the skincare essentials. Although they are new to this category, they have already won many awards. Some of the products you’ll find are the following:

  • Celavive Enhancement Trio – this package includes a Vitalizing Serum, a Hydrating Eye Essence, and a Perfecting Toner; $108.90
  • Celavive Regimen Pack – this package includes all the Celavive products; $218.90

USANA is well-known for its products which have been tested and proven by third-party companies. That is one of the reasons why most of their products are more expensive compared to others in the market. Another reason is that the commission of the associates would depend upon the selling price of the product.

Now, everything looks great if we check out all the awards of their products. Let’s go to the most important part of this article which is the compensation plan.

USANA Compensation Plan

Considering that USANA started way back almost 30 years ago, it’s astonishing to know that they are still one of the best selling products in the world. Not only that, but they have been awarded many times by the Direct Selling Association.

How does USANA compare to other MLM companies in compensation plans? Nothing much.

Usana associates


Becoming an Associate

If you want to become an associate under USANA, you need to buy a Business Development System worth $29.95. This already includes all the materials and training that you would need to get started.

This is already cheap when we compare it to other MLM companies that would require you to purchase a welcome kit and products in order for you to start. 

What can you expect when you become an associate?

Ways to Earn

There are 7 ways for you to earn as an associate in USANA. 

1. Retail Sales

Associates can earn the difference between the preferred price of USANA products and the retail price. The recommended difference is 10% of the original price. 

Yes, you can set the price whichever you like. But you should remember that your sales will depend on your pricing.

2. Weekly Commissions

In addition to your retail sales earnings, you can also earn up to 20% commission from your personal sales and the entire sales volume of your team which is released on a weekly basis.

3. Incentives 

USANA is known for giving generous rewards to its performing associates. These rewards may come as cash, prizes, and luxury travels.

4. Lifetime Matching Bonus

Sponsor a new recruit with Premier Platinum PaceSetters position, you will receive up to 15% match for their entire USANA business commission volume.

5. Elite Bonus

If you become one of USANA’s top commission earners, you will get a chance to receive a part of the $1,000,000 bonus quarterly.

6. Leadership Bonus

You will get the chance to take part in the 3% weekly bonus pool worldwide if you become one of the performing leaders of USANA.

7. Celavive Product Bonus

You will earn a 25% bonus for all the Celavive products that your personal sponsored Preferred Customers order.

The truth about Associate’s Earnings

I know what you’re thinking, that you’re getting interested in becoming an associate for USANA. To be honest with you, USANA is one of the few companies that can make you money if you join their business.

You need to become a full-time associate for USANA (or any other MLM company for that matter) to earn real money. 

Research shows that a full-time associate of USANA who gets commission checks every month can earn $23,225 on an annual basis. Plus, with the thousands of associates around the world, only 200 associates are known to have hit a million-dollar mark on their earnings.

In this PDF form, USANA has disclosed all the potential earnings that an associate can expect. To see it on a simple basis, here is a chart:

Usana Earnings Chart.


In the article How to Earn in Multi-level Marketing, you’ll know the different ways a person can earn in MLM. You’ll also see the myths surrounding MLM in which we have BUSTED them all.

There’s also research done by the AARP Foundation in which they have surveyed 1,000 associates from different MLM companies. The results showed that 997 of these associates either did not earn a penny or are in debt in order to be an active member of the company. 

Review | Complaints | Rating

 Out of all the MLM companies that I have reviewed, USANA is the only company that doesn’t have complaints in If you’re trying to check the reputation of a certain MLM company, this is the site that everyone goes to.

The site rated USANA an A+ for their amazing customer service and have accredited the company last December 2011.


Although USANA is a renowned MLM company, they also faced lawsuits. Here are some of the lawsuits that were filed against the giant company.

In 2007, USANA faced a class-action lawsuit against eight law firms. The lawsuit was initiated by Barry Minkow who is an ex-con who wrote a 200+ pages report against the company. USANA responded by suing Minkow for defamation.

In 2017, USANA has filed a class-action lawsuit. This was for allegedly failing to disclose adverse facts and creating misleading statements about the BabyCare Ltd acquisition in China. 

Is USANA Health Services a Scam or Legit?

There’s no doubt that the USANA Health Services is a legit multi-level marketing company. The company focuses on rewarding their associates, not on the number of recruits they get, but on the sales of their products.

USANA is also a multi-awarded company. They are serious about making their products great which is why you don’t have to worry about non-efficient products.

Do I recommend joining USANA? It would entirely depend on your personal and interpersonal skills. If you happen to enjoy doing hard selling and recruitment, then you can give it a try. But you should keep in mind that, to be successful, you have to do it full-time and with all your effort.

Affiliate Marketing Recommendation

Even though I recommend joining USANA, it would be difficult for anyone to be successful in this industry. 

If you’re a beginner in marketing as a whole, you should check out how affiliate marketing works. In this article, you’ll read all the benefits of starting your own affiliate marketing business. You can work at your own pace, be your own boss, and the result will entirely depend on your work.

Whether you’re a newbie or have experience in this field, I recommend that you use Wealthy Affiliate. Here are some of the benefits you’ll get if you join this platform:

  • No start-up cost needed
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  • Great products
  • Compensation plan sales-driven
  • Multi-awarded company
  • Great customer service


  • Difficult to recruit since there are already hundreds and thousands of associates
  • Difficult to sell since almost everyone knows an associate

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